I help brands and media companies—primarily in the health space—produce effective content.
With more than 15 years of experience, I know how to find a unique point of view and infuse your brand personality so the content is unlike what your competitors or AI is producing.
I work with writers of your choosing or from my network to ensure each sentence educates, entertains, and resonates with readers so they stay on the page and become followers and users.
How I Got Here
At 12 years old, I decided I wanted to be a magazine writer. After earning my bachelor's and master's degrees from Northwestern University's Medill School of Journalism, I worked at Men's Health, Prevention, Women's Health, Shape, and Greatist.
Then, with the changing journalism and health landscape, I chose to strengthen my content marketing skills. So I joined I Will Teach You to Be Rich (yes, that's the name) to launch GrowthLab.com.
After a year, I left to start my own company so I could combine my journalism background with the content marketing skills I acquired on the job. My clients include numerous health and media companies as well as Marble and Whisky Advocate.
When I'm not working, I enjoy spending time with my family, doing yoga and strength training, cooking vegan meals, traveling to places where I can hike and lay in the sun, and hitting NYC bars for scotch, craft cocktails, and earthy Italian red wine.
For my full list of experience and educational background, see my LinkedIn. But enough about me.